* required fields

Name of Company *

Project Name/Description

Give Us a Short Summary of Your Business (Your elevator speech)

How long have you been in business?

What is the big picture? Why did you decide to start this project?
What is your motivation?

What are you selling?

What is the current perception of the product, business or market?

What sets you apart from your competition?

Who are your biggest competitors?

What qualities of your product or business make your customers loyal?
Why would customers refer you to others?

What is the single most important message you want to convey?

What is the tone, attitude or style of the project? (list key descriptor words)

Who is the Target Audience?
(age, sex, demographics, psychographics, what they care about)

What is your Geographic Reach?
(local, regional, national, international, specifics are helpful)

What is the desired action or effect? What do you want your customer to think, feel, and do?

How will the overall success of the product be measured?

How do your customers find out about your right now?

What are your current, past or future plans for marketing?

Have you made any recent changes to your business?

What are your plans for growth/expansion?

Contact Name *

Email *

Telephone *

Fax

Anything else we need to know?

Make sure you submit any necessary graphics, copy points, content, and mandatory guidelines to McLeod Creative via email, disk, or our ftp site. Contact McLeod Creative if you have any questions.
Thank you for taking the time to fill out this Creative Brief.

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