* required fields Name
of Company *
Project Name/Description
Give Us a Short Summary of Your Business (Your elevator speech)
What is the big picture? Why did you decide to start this project?
What are you selling?
What is the current perception of the product/business?
How is your product/service/business different from your competition?
What is the single most important message you want to convey?
What are the secondary goals of the project?
What are the long term goals for this project, or for your business?
What is the VALUE to the end user/consumer?
What is the tone or attitude of the project? (also list key descriptor words)
Who is the Target Audience?
What do you want them to think, feel, and do? What is the desired action or effect?
How will the overall success of the product be measured?
Contact Name *
Email *
Telephone *
Fax
Anything else we need to know?
Make sure you submit any necessary graphics, copy points, content, and mandatory guidelines to McLeod Creative via email, disk, or our ftp site. Contact McLeod Creative if you have any questions.